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Marketing Analytics
How to use data to improve customer journey mappingAbout half of customers say most companies fall short of their expectations for great experiences, according to Salesforce. As customer expectations rise, marketers are forced to move away from tradit...
By Kyra Kuik
Nov 19, 2021
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Marketing Analytics
Comparing Siteimprove Analytics data to data from other analytics tools doesn’t always make sense - here's whyOne of the most common questions that we receive from our customers is about why the numbers they see in their Google Analytics (GA) account (or other third-party analytics providers) don’t always mat...
By Søren Laumand
Nov 18, 2021