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GDPR Consent Policy

https://www.siteimprove.com/glossary/gdpr-consent-policy/

The European Union’s GDPR guidelines classify tracking cookies as personally identifiable data, which changes the rules for many websites. Find out if your cookie consent policy is GDPR-compliant and

Search at scale: New ways to revolutionize your SEO

https://www.siteimprove.com/blog/search-at-scale-new-ways-to-revolutionize-your-seo/

Explore new ways to scale SEO with data-driven insights, automation, and content optimization strategies. Ava is a former brand copywriter for Siteimprove where she created copy in a wide variety of

Three obstacles to data-driven marketing and how to overcome them

https://www.siteimprove.com/blog/three-obstacles-to-data-driven-marketing-and-how-to-overcome-them/

Discover the three biggest obstacles in data-driven marketing and how to overcome them. Georgia James is a freelance writer weaving words into compelling narratives. With a passion for marketing, she

How to Measure the Effectiveness of Marketing Campaigns

https://www.siteimprove.com/blog/measuring-marketing-campaign-effectiveness/

Your CEO doesn't care about impressions. She wants revenue impact. Here's how to measure marketing campaigns that prove their worth in dollars, not clicks. Marketer. Journalist. Strategist. A

Master SEO Comptetitor Analysis & Win

https://www.siteimprove.com/blog/competitor-analysis-seo-reports/

Stop guessing! Learn to identify your real SEO competitors (not just the obvious ones), analyze their winning strategies, and find opportunities to outrank them. Eric is the SEO manager at

What does a cookieless world mean for digital marketers

https://www.siteimprove.com/blog/what-does-a-cookieless-world-mean-for-digital-marketers/

Marketers will soon have to figure out how to run effective campaigns without relying on third party cookies. Learn what that means here. Former Head of Content at Siteimprove, Kara managed the

Your SEO Strategy Needs AI. Pronto

https://www.siteimprove.com/blog/ai-seo-strategy/

Discover how AI is transforming SEO. Learn why marketers must adopt AI now to unify strategies, simplify tech stacks, and boost performance. As a content strategist, Stephen helps B2B SaaS companies

The balance between data privacy and personalized marketing

https://www.siteimprove.com/blog/the-balance-between-data-privacy-and-personalized-marketing/

For marketers, changing data privacy regulations are a new opportunity to foster customer trust by providing a richer, more personal customer experience. But customer trust has to be earned. Former

Data Inventory Maps

https://www.siteimprove.com/glossary/data-inventory-maps/

Keeping track of the personal data flow in your organization is crucial under the GDPR. Compile a detailed personal data inventory and build data maps to save time, stay organized, and keep compliant.

Getting ready for the Google page experience update

https://www.siteimprove.com/blog/getting-ready-for-the-google-page-experience-update/

Here's what you need to know about the Google page experience update. Learn how you can prepare and what's most important when it comes to page experience. As Director of Product Management, Olga led