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From Data to Decisions: Key Metrics to Measure Success

https://www.siteimprove.com/blog/metrics-of-marketing/

Banish distractions by focusing on marketing metrics that drive results. Learn what to track, why it matters, and how to take action. Dennis is a content strategist, web designer/developer, writer/

Siteimprove has a fresh, updated brand

https://www.siteimprove.com/blog/meet-the-new-siteimprove/

Our new brand showcases our evolution as a product and represents how we want to help customers in the future Former Head of Content at Siteimprove, Kara managed the global content team, including

The balance between data privacy and personalized marketing

https://www.siteimprove.com/blog/the-balance-between-data-privacy-and-personalized-marketing/

For marketers, changing data privacy regulations are a new opportunity to foster customer trust by providing a richer, more personal customer experience. But customer trust has to be earned. Former

How to Measure the Effectiveness of Marketing Campaigns

https://www.siteimprove.com/blog/measuring-marketing-campaign-effectiveness/

Your CEO doesn't care about impressions. She wants revenue impact. Here's how to measure marketing campaigns that prove their worth in dollars, not clicks. Marketer. Journalist. Strategist. A

Master SEO Comptetitor Analysis & Win

https://www.siteimprove.com/blog/competitor-analysis-seo-reports/

Stop guessing! Learn to identify your real SEO competitors (not just the obvious ones), analyze their winning strategies, and find opportunities to outrank them. Eric is the SEO manager at

What does a cookieless world mean for digital marketers

https://www.siteimprove.com/blog/what-does-a-cookieless-world-mean-for-digital-marketers/

Marketers will soon have to figure out how to run effective campaigns without relying on third party cookies. Learn what that means here. Former Head of Content at Siteimprove, Kara managed the

Three obstacles to data-driven marketing and how to overcome them

https://www.siteimprove.com/blog/three-obstacles-to-data-driven-marketing-and-how-to-overcome-them/

Discover the three biggest obstacles in data-driven marketing and how to overcome them. Georgia James is a freelance writer weaving words into compelling narratives. With a passion for marketing, she

Get buy-in from the top for Google's algorithm update

https://www.siteimprove.com/blog/get-buy-in-from-the-top-for-googles-algorithm-update/

From May on, businesses will be pushed to improve their game and create more meaningful user experiences to keep ahead of competition. Conny is a former Global Senior Content Strategist at

Getting ready for the Google page experience update

https://www.siteimprove.com/blog/getting-ready-for-the-google-page-experience-update/

Here's what you need to know about the Google page experience update. Learn how you can prepare and what's most important when it comes to page experience. As Director of Product Management, Olga led

Search at scale: New ways to revolutionize your SEO

https://www.siteimprove.com/blog/search-at-scale-new-ways-to-revolutionize-your-seo/

Explore new ways to scale SEO with data-driven insights, automation, and content optimization strategies. Ava is a former brand copywriter for Siteimprove where she created copy in a wide variety of